Performance & Sportstyle
Design consultant
From head to toe.
Accessories & Footwear
From her design studio in France, Laura Castex brings your brand’s vision to life.
With over a decade of experience at leading sports companies, Laura now offers her expertise as a freelance designer, helping both established and emerging brands create collections that are innovative, sustainable, and unforgettable.
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Explore how we can elevate your brand through thoughtful design.
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Design process
Each step of the project is a different service.Each process is unique to the brand.
I offer a strategic approach to collection development, based on the analysis of your brand’s identity and market positioning, followed by in-depth research to understand trends and assess competitors. We define your target consumer profiles, identifying their specific needs and preferences, and create a cohesive collection plan that balances innovation and market relevance.
I assist in shaping a brand identity that authentically captures your core values. We establish the overarching vision for your brand's content, ensuring it is seamlessly aligned with your identity and strategy. Either it's a long term or seasonal strategy , it will contribute to a powerful and distinctive brand message.
CONCEPTS AND DESIGN
From initial sketches to detailed 3D models, I bring your ideas to life with a focus on both creativity and practicality. I excel in creating designs that meet precise technical requirements, whether for sports, outdoor activities, or specialized use cases.
COLOR AND MATERIAL
To create a new collection or refresh your current products, I design mood boards with colors and materials, offering fresh, seasonal color palettes that meet both seasonal and commercial needs.
3D RENDER
I assist you in creating 3D visuals for your current collections or new projects. Current expertise includes headwear and small textile accessories.
DEVELOPMENT & SOURCING
I help in sourcing the right factory or agent to creating functional prototypes and refining designs based on user feedback and manufacturing constraints, based on material, construction and price.
We will work together until your product is ready for the market
